I built this brand completely from the start. I had an idea that I wanted to buy and sell products from China, and knew that I have to settle on a niche rather than be a "sell everything" kind of online store. During this time, I was attending many music festivals and noticed there was a demand for unique natural stone jewelry. I launched this business after 30 days of conceptualizing, designing, and developing. By my 3rd month in business, I was generating over $10,000/month in revenue.